David T. Abercrombie, an avid outdoorsman, founded the company in New York City with the goal of providing top-notch equipment for hunting, fishing, and camping. Ezra Fitch, a wealthy lawyer and one of Abercrombie’s best customers, later joined the business. Together, they redefined the brand, focusing on rugged, durable products designed for the adventurous spirit. By the early 1900s, Abercrombie & Fitch had become a trusted name among outdoor enthusiasts, even outfitting famed explorers like Theodore Roosevelt and Ernest Hemingway.

From Outdoors to Fashion

In the mid-20th century, Abercrombie & Fitch began to shift its focus from outdoor gear to lifestyle and fashion. The brand’s iconic moose logo became synonymous with casual, yet sophisticated, American style. By the 1990s, Abercrombie & Fitch had transformed into a global powerhouse, offering trendy clothing and accessories that resonated with younger audiences. The brand’s stores, with their dim lighting and club-like atmosphere, became a cultural phenomenon, attracting teens and young adults who sought to emulate the brand’s effortlessly cool aesthetic.

Modern Evolution

Today, Abercrombie & Fitch continues to innovate while staying true to its roots. The brand has embraced inclusivity and diversity, moving away from its controversial past to create a more welcoming approach to fashion. From classic denim and cozy sweaters to modern athleisure wear, Abercrombie & Fitch offers a wide range of products that cater to various tastes and lifestyles. For a detailed look at their latest offerings, check out this product spreadsheet, which provides an in-depth overview of their collections.

A Brand That Endures

Through over a century of change, Abercrombie & Fitch has remained a symbol of quality and style. Its ability to adapt to shifting consumer preferences while maintaining its core values has cemented its place in the fashion industry. Whether you’re a long-time fan or new to the brand, there’s no denying the lasting appeal of Abercrombie & Fitch.

From its humble beginnings as a small outdoor gear shop to its status as a global fashion icon, Abercrombie & Fitch’s story is a testament to the power of adaptability and innovation. To explore more about their products and history, don’t miss this comprehensive guide.